The Public Relations Side

Many companies are having a hard time to positively promote the Fracking process, to both investors/customers, and possible land owners above wells. With the many possible issues that have come to surface, companies like Exxon Mobile and Chesapeake Energy are looking for alternative ways to positively promote their business.“I don’t think ExxonMobil has faced an environmental or regulatory or political challenge as material to their business as they do now with fracking, certainly not since Valdez,"said  Steve Coll, a chronicler of Exxon, to POLITICO in a recent interview.

“They haven’t bet the house, but they’ve made a pretty substantial investment in fracking,” he added. “And I do think that the industry and ExxonMobil in a way is in denial a little bit about how communities view the risks, the cost-benefit equation of fracking.”

One of the main things that these companies are trying to do when convincing the average americans about the positives of fracking is rather than mass produced public media announcements, they are sending representatives to hold town hall meetings and speak directly with community members.

It is important that these companies make every attempt to show the world of their good intentions and practices, as major financial pieces are in the balance. For example Exxon Mobile spent $31 Billion to acquire a texas based fracking company that is considered to be State of the Art in terms of technology.

Read more: http://www.politico.com/news/stories/0412/75756.html#ixzz1tjy8nock